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Political Advertising: A Lucrative Opportunity for Nexstar Media Group

In 2024, the political landscape is ablaze with over $10 billion allocated for political advertisements. Despite the common perception of network television as a fading giant, it remains a vital platform for political messaging. This presents a golden opportunity for savvy investors, particularly in the case of Nexstar Media Group, Inc. (NXST).

Nexstar Media Group: A Closer Look Nexstar Media Group stands as a titan in the television industry, boasting ownership of 197 stations across the United States. Chances are, your local TV station is a Nexstar entity. Beyond television, Nexstar’s portfolio includes the iconic Chicago radio station WGN-AM, a suite of local news websites, and significant stakes in The CW and Food Network.

While some may dismiss these assets as relics of a bygone era, they continue to generate substantial revenue. The reason? Television’s primary audience comprises older demographics with considerable spending power. In contrast to the fleeting engagement on platforms like TikTok and Instagram, Nexstar caters to a more affluent audience, often enjoying their favorite shows from the comfort of spacious homes.

This dichotomy has led to an underappreciation of Nexstar’s stock on Wall Street, despite its consistent market outperformance.

Fundamental Analysis of Nexstar Media Group

Nexstar’s financials paint a picture of an undervalued powerhouse. The company’s price-to-earnings ratio stands at a modest 6.81, a figure typically indicative of stagnant companies facing financial distress. However, Nexstar defies these expectations with robust growth and financial health.

In 2023, Nexstar emerged as one of the top-performing media stocks, continually surpassing the S&P 500 index. Over the past decade, Nexstar has delivered an impressive average annual total return of 19.54%, significantly eclipsing the S&P’s 12.93%.

Moreover, Nexstar has established itself as a bastion against inflation through its dividends. The company increased its dividend by 50% in 2023 and followed up with a 25% hike in early 2024. Currently, the stock offers a 3.98% starting dividend yield, supported by a stable payout ratio of 56.07%.

With the 2024 elections on the horizon, Nexstar is poised to capitalize on the massive ad spend, potentially driving its share prices upward. Should Wall Street recalibrate its valuation of Nexstar from a P/E ratio of 6.81 to 10, the share price could surge from $171.76 to $249.50.


Nexstar Media Group is a compelling investment proposition. It consistently outperforms the S&P 500 and trades at an attractively low valuation. Investors not only benefit from a generous initial yield but also enjoy dividends that outpace inflation. The impending election cycle, coupled with the anticipated ad expenditure, could catalyze significant growth in Nexstar’s share value.

Disclaimer: This content is intended for entertainment purposes only. It does not constitute financial advice. Please conduct your own research before making any investment decisions.

Von Finixyta

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